Combine the strengths of digital and print with NFC-enabled PocketMedia®
Z-CARD® has always been a pioneer of the latest bridge technologies, so it was only natural for us to explore the latest technology that everyone is talking about: Near Field Communications. As part of...
View ArticleGoogle, Apple and Samsung most “culturally vibrant brands”
A survey carried out by WPP across 10 key markets including the UK and US has found Google, Apple and Samsung to be the most “culturally vibrant” brands. WPP asked respondents to cite the global...
View ArticleTop 5 mobile marketing landmarks
1992: First-ever SMS The UK can lay claim to a series of firsts in the telecoms sector, with one being the sending of the first SMS. A telecoms engineer sent the message “Merry Christmas” using a PC to...
View ArticleThe Independent launches augmented reality feature
As a company that is always pushing innovation in print, whether with new Z-CARD® formats, luxury finishes or incorporating digital elements to make an integrated campaign, it’s great to see a...
View ArticleThe seven ages of smartphone usage
Latest Ofcom figures have shown that smartphone take up is at an all-time high in the UK, with market penetration rising to 60 per cent. The more interesting picture however is the difference in usage...
View ArticleMercedes-Benz adopts QR codes to save car crash victims
Daimler is to paste Quick Response (QR) code stickers on to its Mercedes-Benz cars in order to help firefighters and paramedics get crucial information required to save car crash victims. When scanned...
View ArticlePret A Manger unveils all-new mobile site
Food chain Pret A Manger is the latest big name to unveil a mobile site, aimed at delivering a contextualised consumer experience. With imagery and messaging in line with their brand – fresh, friendly...
View ArticlePrint and Digital: the perfect partnership
There are some marketers that still seem to talk as though they have to choose between print and digital; between direct mail and email. The pro digital camp accuse direct mail of being incompatible...
View ArticleToday’s ‘The Drum’ magazine contains an article by Liz Love, Managing...
Is print still relevant in a digital age? Recent research by Z-CARD® suggests very much so, with 76% of people regarding print as more effective than the internet for marketing purposes. A print...
View ArticleThe ‘Big Brother’ of Marketing: Seeing through the customer’s eyes
In the world of advertising, the best way to gauge consumer interest has traditionally been to look at sales figures, explicit positive feedback and more recently, online activity such as click through...
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